Razer just announced a Cinnamoroll headset with the iconic floppy puppy ears. McDonald's Japan just launched a Cinnamoroll collab. Meet $CINNA.
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Cinnamoroll has been a Sanrio character since 2001. This month, Razer and McDonald's Japan both put him front and center — and the timeline hasn't stopped talking about it since.
The Kraken Kitty V2 BT — Cinnamoroll Edition swaps the usual cat ears for Cinnamoroll's oversized floppy ones, in sky blue and white. It's the final release in Razer's Sanrio lineup, and the one everyone's actually posting about.
Read the announcement →Six toys across three release waves, and one character running the whole campaign — no Hello Kitty, no Kuromi. Just Cinnamoroll, at McDonald's Japan this July.
Read the announcement →Sanrio fans, VTubers and collectors have been posting this dog for weeks. The brands moved first. Everyone else is catching up right now.
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